Perry Belcher – F.I.B.S. Offer Creation Masterclass Download
What You Get:
Part 1: Why Offers Matter
Everything Starts With an Offer
What You Get:
Part 1: Why Offers Matter
Everything Starts With an Offer
- Most Valuable Skill in the World
- How Offers Build Companies
- How Offers Build Products
- How Offers Sell Books
- How Offers Make Deals
- Learn the Hard Way — Fast
- How Offers Build Relationships
- 30 Years of Experience in 2 Days
- My Usable “Fake It Till You Make It” Formula
Phase 1: Understanding Human Buying Behavior
The Five “Cult Laws” That Drive Sales — Module One, 30 Minutes
Buying Behavior — Module One, 60 Minutes
Phase 2: Critical Research
5 Big Questions — 60 Minutes
Competitive Research — 30 Minutes
Planning — 30 Minutes
Writers’ Tools — 60 Minutes
Phase 3: The Offer Formula
Now we start writing or dictating
Things to Remember: Sequence Matters — 30 Minutes
Promise — 60 Minutes
Intro — 60 Minutes
Commitment — 30 Minutes
Part 2: Your Solution
Clearly Define Their Desired Outcome (Better Be Right) What They Don’t Want You to Know (Hidden Secret)
Might Know, Probably Know, Don’t Know
The Five “Cult Laws” That Drive Sales — Module One, 30 Minutes
Buying Behavior — Module One, 60 Minutes
Phase 2: Critical Research
5 Big Questions — 60 Minutes
Competitive Research — 30 Minutes
Planning — 30 Minutes
Writers’ Tools — 60 Minutes
Phase 3: The Offer Formula
Now we start writing or dictating
Things to Remember: Sequence Matters — 30 Minutes
Promise — 60 Minutes
Intro — 60 Minutes
Commitment — 30 Minutes
Part 2: Your Solution
Clearly Define Their Desired Outcome (Better Be Right) What They Don’t Want You to Know (Hidden Secret)
Might Know, Probably Know, Don’t Know
- Explain the “What” Step by Step
- Good but Incomplete
- Give Context to the Importance of the Solution
- Help Them See the Vision
- Show SOME of the Steps-Within-Steps
Name the Solution (i.e. F.I.B.S.)
- Explain the Pain to Create
- Stress the Ease of Use
- Demonstrate the Speed of Results
- Sell the Idea (Not the Product)
How It Works — Day Two, 30 Minutes
Pre-Close — Day Two, 60 Minutes
Transition — Day Two, 30 Minutes
Offer — Day Two, 90 Minutes
Close — Day Two, 90 Minutes
Phase 4: Profitable Copy Editing
Editing Exercises — Day Two, 90 Minutes
Pre-Close — Day Two, 60 Minutes
Transition — Day Two, 30 Minutes
Offer — Day Two, 90 Minutes
Close — Day Two, 90 Minutes
Phase 4: Profitable Copy Editing
Editing Exercises — Day Two, 90 Minutes
- Use Stronger Verbs, Eliminate Passive Language
- Cut Boring & Redundant Text
- Assure Readability Score of 4th Grade or Below
- Voice Test 3X With Live Edit
- Perform the Standalone Scan Test
- Run the I.O.U. Test
- Hold a C.U.B. Review
- Create Image Captions
- Underline, Bold, Italics & Caps, Spelling, Grammar & Punctuation
- Explain the Pain to Create
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https://www.perrybelcher.com/order-553825511657679899011ONLY FOR VIP MEMBER