1. Attribution
Attribution – Picking The Right Model.Pdf Attribution Model – Cheat Sheet.Pdf 2. Planning Negative Keyword List Categories – Google Sheet Bidding Strategy Foundation.Pdf How To Approach Budget and KPI.Pdf Google Ad Predictions.Xls 3. Building Keyword Match Type – Methodology.Pdf Bidding Strategy – Cheat Sheet.Pdf 4. Optimisation Avoid Under and Over Optimisation.Pdf Search Term Report Rules.Pdf Keyword Decision Matrix.Pdf Migrate Away From Max Conversions.Pdf Budget Optimisation – Game Plan.Pdf BONUS - Scripts (Additional Scripts Mentioned On The Checklist) Ad Create Date.Txt Audience Bid Mapper.Txt Close Variants Report.Txt Detect Duplicate Keywords.Txt Duplicate Query Check.Txt Search Query Mining In Sheets.Txt Low QS Alert.Txt QS Analysis Report.Txt Keywords To Negative List.Txt Search Partner Performance.Txt Sales page:
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