Augment – The Augment MBA

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Augment – The Augment MBA Download



Here’s What You Get:
​

• 720+ Classes​
• 40 hours of Content​
• Office Hours​
• LinkedIn Certificate​
• Downloadable PDFs​
• Interactive Case Studies​
• Lifetime Access​
• Community Platform & Events​

01. Strategy & Innovation​

• 11 modules​
• 20 lessons​

This introductory module dives into the core principles that guide decision-making and problem-solving in the startup world.
This module covers:
​

• The Problem-Oriented Mindset​
• Steve Blank’s Value Proposition Formula​
• Assessing Market Opportunities​
• Market Sizing: Waze’s Qualification Matrix​
• Picking the right Business Model​
• The Customer-Centric Approach​
• The Customer Discovery Journey: Lessons from Airbnb and Netflix​
• Waze’s Customer Segmentation Framework​
• The Product Adoption Curve​

02. Entrepreneurship​

• 8 modules​
• 20 lessons​

Adopting an entrepreneurial mindset is key to success at all stages of business. This module brings you insights into how the world’s most brilliant entrepreneurs spot ideas, find customers, and scale businesses.
This module covers:​

• The Entrepreneurial Mindset​
• The Three Ingredients of a Business Idea​
• Building an Minimum Viable Product​
• Blue Ocean vs. Red Ocean Markets​
• Learning from Failure​
• Go-To Market Strategies​
• Picking the right Co-Founders​
• Competing with Giants: How Wikipedia beat Google​
• The Art of Pivoting​
• Bootstrapping vs. Raising Funds​
• Fighting Resistance: Lessons from Shazam.​

03. AI for Business
​

• 8 modules​
• 98 lessons​

Master the mindset that separates casual AI users from power users. In this module, you’ll learn the four key principles that transform AI into a consistent force multiplier for everything you do—all with the man who introduced ChatGPT to the world.
This module covers:​

• Mastering AI integration at Work​
• Avoid Errors at Work With AI With a Human in the Loop​
• The History of AI and What’s Next​
• Breaking Through Creative Bottlenecks​
• Using AI to Eliminate Friction and Drive Innovation​

04. Leadership
​

• 13 modules​
• 15 lessons​

Learn how to build a strong team from some of the world’s most successful entrepreneurs & executives.
This module covers:​

• Setting stretch goals: the OKR Framework​
• The Sandboxing Framework​
• Aligning Missions, Goals and Results​
• Task Prioritization Techniques​
• Running Effective Meetings: Amazon’s Two Pizzas Rule​
• Understand and Combating the HIPPO Effect​
• Creating Time for Thinking: Lessons from Jeff Bezos and Eric Schmidt​
• Becoming a Heat Shield​
• Overcoming the Imposter Syndrome​
• The Anti-Complex Framework​

05. Sales & Negotiation
​

• 9 modules​
• 20 lessons​

For entrepreneurs, mastering sales and negotiation techniques is essential. This module is designed to equip any entrepreneur with the tools to grow their business through sales.
This module covers:​

• Discovering the Buying Motives​
• The Trusted Adviser Posture​
• Risk Reversal​
• The Two Types of Questions​
• The Power of Attitude​
• Being Assertive vs. Patient​
• Using the Voice of Customers​
• Mastering the Pitch​
• Building Your Personal Brand​

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https://augment.org/augment-mba-program#pricing

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